What About Google Ads?

With over 20 years of experience in the marketing industry, we have witnessed significant transformations, and one platform that has undergone many changes—though not all necessarily positive—is Google Ads. Not to be confused with Google Business Profiles which we...

How Do Facebook Ads Work?

There are two distinct ways in which we, as individuals, contribute data. One is through submitted data, while the other is through behavior. We have software that can scrape the web and build databases based on submitted data, which is extremely valuable for email...