Navigating the Changing Landscape of Google Ads With over 20 years of experience in the marketing industry, we have witnessed significant transformations, and one platform that has undergone many changes—though not all necessarily positive—is Google Ads. Not to be...
The Two Types of Data Contribution There are two distinct ways in which we, as individuals, contribute data: through submitted data and behavior. Submitted Data We have software that can scrape the web and build databases based on submitted data, which is extremely...
