Clever Strategy For Mobile Detailers

by | Jul 9, 2023 | Focus Blog

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Mobile detailers, listen up! Here’s a clever strategy to help grow your business without spending a dime. Here’s how it works:

One of the tools you’ll need for this strategy is Google Maps. Start by entering the addresses of all your customers. Since you’ve already serviced their cars before, you probably have many of their addresses saved. Take a moment to add some details, such as the car model, the package they chose, and any general notes. Think of this as your own basic CRM system.

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Now that you have all this valuable customer data at your fingertips, you can leverage it to your advantage. Let’s say you’ve booked a job in a certain area for two days from now. Take a look at that specific area on your Google Maps and see if you have any previous customers nearby or any cancellations that never rescheduled. This presents an opportunity for you to send them a personalized message. Something like, “Hey, it’s John, your mobile detailer. I’ll be in your neighborhood this Thursday. If you’d like to have your car cleaned on that day, I can offer you a discount since I’m already in the area.”

This approach has several benefits. Firstly, by offering a discount, you create an incentive for customers to take advantage of the deal. Secondly, the limited availability adds a sense of urgency—customers know it’s a one-time opportunity. Lastly, reaching out to them with this offer is seen as a favor, which increases the likelihood of them accepting.

To make this work, you’ll need to be proactive. You have to add the data to your map and keep it current. By doing this, you can turn a trip for one car into a multi-car trip, making the most of your time and minimizing operational costs. It does require some effort on your part, and having a tracking system like Google Maps will help you easily identify customers in specific areas. But trust me, this strategy has shown great results when implemented.

Don’t miss out on this opportunity to leverage your existing customer base, generate more business, and optimize your operations—all without spending a dime. Give it a try and see the difference it can make!

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