Ride the Wave or Get Wiped Out: The Generative AI Revolution

by | Mar 14, 2024 | Ai Technology, Focus Blog

Seems like every time you scroll through the news, there’s another article on generative AI. Some are sounding the alarm, worried about jobs and the future of creativity, many are calling for an all-out war against it. But here’s the deal: if you’re one of those photographers who can capture an amazing moment consistently, or you’re the go-to for events like weddings and concerts, your role isn’t going anywhere. However, if stock photos are your bread and butter, maybe it’s time to refreshen up that resume.

Generative AI isn’t just on the rise; it’s skyrocketing, and it’s outpacing any job sector we’ve seen before. The technology is moving at breakneck speed, with breakthroughs happening so fast it’s hard to keep up. Think about the tools we’re playing with today, like DALL-E and Midjourney, and how they’ve evolved in just six months. It’s wild to imagine what the next six bring.

These efforts to disrupt AI with “poison” to preserve photography jobs—it’s been a bit of a joke. The countermeasures have been outpaced every step of the way, the last couple were actually rendered useless before they even launched their solution to the public. The core issue is that Ai is simply too good at this point, and is getting better at an exponential rate.  Fighting it is like trying to stop a tsunami with a sandcastle. So it’s time to adapt.

Remember the folks who called computers a passing fad? Or those who swore TV would never outshine radio because “who wants to stare at a box all day?” We look back at those predictions and can’t help but chuckle. Progress has a way of rendering the naysayers obsolete. Generative AI is no different. This isn’t just a trend; it’s the shape of things to come. A friendly, constructive warning: don’t be the one left scratching their head, wondering where it all went. AI isn’t just knocking at the door; it’s busting it down. It’s time to get on board or get left out.

So here’s the crossroads: AI can be a tool or an excuse. What’s it going to be for you? Will you harness its power to amplify your creativity and productivity, or will you stand by and blame it for changes and challenges? Sure, change can be daunting, but it’s also filled with opportunities. It might not be the future everyone was dreaming of, but it’s the one we have. Time to open up and let the future in.