Local search is a game-changer for small businesses, providing a powerful way to attract targeted and motivated buyers to your store. If you want to enhance your store’s local visibility, optimizing your local SEO is crucial. Check out these compelling Google Business Profile stats from 2021 to help you craft an effective
strategy:
Discovery Searches (BrightLocal, 2019)
- 84% of all searches focus on discovery.
- On average, local businesses are discovered in 1,009 searches per month.
Google Maps Usage (Backlinko, 2020)
- 86% of people check a business’s location through Google Maps.
Mobile Searches (Google, 2019)
- Mobile searches for “where to buy” and “near me” keywords increased by over 200% in the last two years.
User Behavior
- 78% of users visit a business within one day after discovering it through local search.
- 28% of local searches result in a purchase on the same day.
Google Business Profile Marketing Statistics
Google Business Profile, formerly known as Google My Business, offers a convenient way to display your business information on local search and Google Maps. Optimizing your GMB listing increases the chances of consumers finding your business, whether through direct searches or discovery. Gain valuable insights from the following Google Business Profile stats:
Business Listing (BrightLocal, 2020)
- 56% of local businesses have yet to claim their Google Business Profile listing.
- 64% of consumers search for a business’s Google Business Profile page for contact information.
Increased Calls (Small Business Trends, 2020)
- Businesses experienced a 61% increase in calls from January to July 2020 thanks to their Google Business
Profile listing.
These Google local SEO stats are particularly relevant for businesses that rely on local customers for their revenue. Optimizing your website for local SEO through Google Business Profile optimization and maintaining an up-to-date Google Business Profile page will help you increase your online visibility and attract more
customers.