When it comes to designing a user-friendly and engaging website, understanding how users interact with your content is essential. FOCUS Digital Marketing leverages eye-tracking insights to create websites that captivate and convert visitors effectively. Through...
In 2023, it seems that everyone wants to avoid disclosing pricing upfront. Businesses prefer potential customers to contact them for a quote or offer, aiming to engage them and present pricing during a conversation where a sale can be pushed. However, this approach...
With over 20 years of experience developing websites for businesses of all sizes I have had the opportunity to analyze data from hundreds of websites. While I never share clients’ data with anyone, the insights I gain from it indirectly influence my approach to...
In today’s digital age, a well-designed website plays a crucial role in attracting and retaining customers. Users form an opinion about a website within milliseconds, and this initial impression can determine whether they stay or leave. In this article, we will...
In the realm of search engine optimization (SEO), it’s crucial to strike a balance between optimization and overdoing it. While SEO is undeniably beneficial, excessive optimization can have detrimental effects on your website’s ranking. At FOCUS Digital...
With over 20 years of experience in the marketing industry, we have witnessed significant transformations, and one platform that has undergone many changes—though not all necessarily positive—is Google Ads. Not to be confused with Google Business Profiles which we...
