“People Also Ask” (PAA) is a feature on Google’s search results page that displays a list of related questions related to the user’s query. Clicking on one of the questions will expand it to show a short answer and a link to a webpage containing more information.

Having your website appear in the “People Also Ask” section can have a positive impact on your website’s visibility and click-through rate, as it can drive additional traffic to your site. However, Google does not reveal the specific algorithm or factors it uses to determine which websites or pages appear in the PAA section, so it is difficult to say for certain how it affects website ranking. The best way to increase your chances of appearing in PAA is to create high-quality, informative content that is relevant to the user’s query, and ensure that your website is properly optimized for search engines.