A website is a crucial component of your business and the focal point of your marketing efforts. It serves as a platform for customers to learn about your services or products and gain insight into the type of experience they can expect when working with FOCUS Digital Marketing. That’s why it’s essential to build a strong website and then find ways to drive traffic to it.
Website traffic, or the volume of potential customers that visit your site in a given period, must reach a certain level each month to ensure a solid return on investment (ROI) and support business growth. Monitoring your website’s traffic will help you determine if your current strategies are generating enough buzz to attract an audience and achieve the results you desire.
The formula for success is simple: the more traffic you generate, the more of your ideal customer you will attract, and the more sales you will make at the end of the day. The challenge is figuring out how to achieve this. SEO, for example, can be a long-term investment.
The following are industry-proven suggestions for increasing website traffic, multiplying website leads, and improving revenue for your business.
We all use computers every day, which is why a website is so important.
Tips for Boosting Website Traffic
If you’re having trouble coming up with ways to increase your website traffic, you’re not alone. According to a 2020 survey by the Content Management Institute, many businesses find it challenging to develop an attention-grabbing strategy that keeps their websites flooded with prospective customers.
While there are countless articles online offering generic advice, it’s essential to stay up-to-date with the latest trends. The following are some of the best ways to drive traffic to your website.
Create Valuable Content
The type of content you create will determine the type of clients that visit your website. To develop an effective content strategy, you’ll need to understand your target audience. Once you know who your ideal customer is, including their location, age group, gender, interests, wants, and needs, you can come up with content ideas that will naturally appeal to them.
You can also involve your current customers in the content-creation process. Ask them what type of content they would like to see from FOCUS Digital Marketing. Once you’ve created that content, make sure to promote it through newsletters, webinars, social media posts, podcasts, and other distribution channels.
Pro Tip: Leverage Your Expertise
It’s important to remember that organic search from sites like Google and Bing/Yahoo drives the majority of web traffic today. To see the results you want, it’s crucial to rank high on search engine sites.
Search engines such as Google and Bing/Yahoo favor authors who are considered experts in their field. Creating pillar pages and other informative content can help establish your expertise and increase your visibility to search engines and your target audience.
Avoid Plagiarism
Plagiarism, or using someone else’s content without proper credit, is not tolerated by anyone, including search engines like Google. If you’re caught using content that’s not your own, your search engine rankings may be penalized. This includes similar wording and content structure.
To avoid penalties and maintain your search engine rankings, make sure to create original content and give credit where it’s due.
Effective Content Distribution
Creating valuable content is important, but it’s equally important to distribute it effectively to reach your target audience. Consider where your target audience is likely to find your content and distribute it accordingly. This could include your own blog, other websites with similar audiences, social media platforms like Facebook, or video platforms like YouTube.
By developing a clear content distribution strategy, you can ensure that your content reaches the right audience and generates website traffic. This, in turn, can help increase brand awareness and drive new business for FOCUS Digital Marketing.
How To Write To Increase Web Traffic Writing to increase web traffic
As mentioned above, content plays a vital role in creating website traffic. However, audiences have become a lot more selective when choosing what type of posts they interact and engage with. If your writing is weak, your clients will be quick to move on to the next best thing. Online audiences are ruthless.
There’s no secret recipe for creating the best content strategy for your brand. Yet, there are some useful pointers to write posts that will draw in buyers like bees to honey.
Conduct Search Engine Optimization (SEO) research Write a draft that answers your customer’s questions
- Keep your content easy to read
- Find interesting angles to make your content stand out
- Find the right times to publish your content to reach your target audience
- Promote your content everywhere you can.
Make sure to keep your posts consistent and aligned with your FOCUS Digital Marketing’s brand voice and identity. This will boost your chances of catching your ideal customer’s eye by allowing your content to resonate with them.
Once you have a clearer idea of the most appealing types of assets for your audience and best practices to create engaging and relevant content, you can get down to work. The most common actions successful brands are taking these days regarding content strategy and distribution are:
Starting a Blog Nowadays, almost every brand under the sun is using blogging to drive its content strategy. It allows them to produce larger, more informative pieces than they can post on social media and other channels.
Jumping on the blogging bandwagon will let you build a relationship with your customers and advertise your products and services more subtly than traditional methods. Keep in mind that audiences hate feeling sold to, and are more likely to read content that seems more genuine rather than clicking on yet another display ad.
Blogs are a fantastic way of offering added value to your audience. A good blog post will give your audience a sense of accomplishment. The key here is to give them something to take with them at the end of each piece — something that will make them feel like they learned something or changed their lives for the better.
Building a Solid Search Engine Optimization (SEO) Strategy One of your goals with content is to help you rank high on the most popular search engines — the higher, the better. Internet users are more likely to click on the first few results on the first search page of Google or Bing/Yahoo. That’s why you must dedicate a large part of your efforts to optimizing your pages for search engines. But what does that mean? In simple words, you want to keep tabs on the keywords your target audience is using most frequently to find products and services like yours.
Once you’ve identified the most common search terms, you can use them in your content to grab the search engine’s attention. Use these keywords everywhere, from your FOCUS Digital Marketing’s website URL and metadata to your content and page titles.
For example, if you run a law firm, your audience may be looking for terms as obvious as “best lawyers near me,” but they could also be looking for something more specific like “divorce law in California.” The same is true even if you’re in a different industry like home services. Your customers may be searching for “plumbers in Lehi, Utah” or “electricians near me”. These would be keywords or phrases you would want to try and rank for.
Keep an eye on all the possibilities by using tools like Google Trends. This will help you learn the most
Incorporating Guest Posts We’ve talked about keeping your content authoritative. However, if you’re new in the traffic generation game, having a “guest star” in any (or all) of your channels will give your content a little extra value. If you publish a post by an influential personality in the industry, you’ll generate more credibility. What’s more, their endorsement may help you draw some of their followers to your platform.
Create an Engaging Podcast There are several reasons why starting a podcast is a great idea. To start, they’re an excellent tool to generate website traffic, as they provide your audience with easy-to-consume information they can bring with them anywhere they want. Creating a successful podcast may seem like a ton of work. However, you just need to follow a few simple steps to keep your audience coming back for more:
Come up with an exciting theme Create episodes that will encourage your customers to keep on listening and looking forward to the next episode
- Create an RSS feed on your site to distribute your podcast
- Share snippets of your episodes on social media
- Optimize your site to make it easier to find
- Submit your podcast to different directories
- Be consistent with the times and dates you upload episodes
- Get creative with the episode names (but not so creative your audience won’t know what the episode will be about)
- Create feedback mechanisms to keep the conversation alive
- Share the mic with an authoritative guest speaker
The beauty of podcasts is that they also lead to other pieces of content. You can do a 20-minute podcast live with video, edit down for an audio episode, write a blog post about it, and create social media tidbits to distribute. That’s 20 minutes of your time for 4 pieces of content.
Where To Distribute Content As you probably already know, there’s no use in generating unique content if you share it with your audience in all the wrong places. Identifying the best channels for your assets will ensure they reach the right people and increase the odds of your ideal customers visiting your site. Here are the leading platforms you can take advantage of when looking to increase website traffic:
Social Media Most people are on social media nowadays. The average person spends over 17 hours a week scrolling through their feeds. If placing your content on platforms like Facebook, Twitter, Instagram, Linkedin, YouTube, and others won’t get more web traffic, we don’t know what will.
Make sure to keep your social media profiles consistent on all of the channels. With the vast number of users on these platforms, you want to make sure your audience knows they’re interacting with the right one.
To increase identity proof, make sure to provide as much information as possible and keep your profile as complete as possible. Add links to your website and other social media channels so your audience can quickly jump from one to another.
As for your social media content strategy, try keeping things as organic as possible. Remember people tend to dislike pay ads, so use your brand’s natural voice to share valuable entries and build a relationship with your audience. You can automate some of your posts, but make sure to keep your account human by responding to your audience in the comments and engaging with them.
Try posting unique content on every platform. Mirroring your posts might come off as lazy and won’t give your followers a reason to follow you on each and every one of your networks. Instead, use the platform’s native format to produce creative and unique entries.
Email Blasts Email is a great way to reach out to your customers and entice them to visit your site. It allows you to send specific messages and implement a clear
Summary
No business can survive in the digital era without website traffic. Without a constant flow of visitors, your site cannot generate sales and won’t produce any profits. Luckily, several proven methods exist to create a content strategy that will entice followers across different platforms to visit your site.
Need help with your lead generation and website management? FOCUS Digital Marketing can provide your company with marketing services and technology that will put you ahead of the curve and help your business thrive.
Our team will build you a great website, create content, and setup advertising to keep the website traffic and leads coming into your business. Get started with FOCUS Digital Marketing today.
